Epionce founder Dr Carl Thornfedlt spoke to Hello! Magazine about the growing number of people complaining of sensitive skin.
"The trouble is that our skin's natural desire to keep things out is at odds with the wish to deliver active ingredients below the surface. Consequently, according to Dr Thornfedlt, many skincare products "blast away" at that barrier function in order to do so. This leads to chronic inflammation, long-term sensitivity and, in many cases, rosacea, redness, dehydration, pigmentation, lines and wrinkles. There is even a school of thought that acne is also an inflammatory response.
Little wonder, that sensitive skin is such a huge problem, with 52 per cent of women and 38 per cent of men claiming they are affected."